Marketing & Promotion

Campaigns that actually close the loop — from click to booked slot.

Promo codes, email + SMS campaigns, gift cards, and automated follow-ups. Every click attributed to a conversion, every conversion attributed to a slot, every slot attributed to a host.

  • Coupon rules with usage caps, per-customer limits, and stackability controls
  • Campaign builder with drag-to-schedule and A/B content
  • Full attribution — landing page → click → booking → revenue
+34%
Email open rate vs industry avg
<3m
Campaign build time
1:1
Attribution per booking
Campaign builder

Pick a list. Pick a template. Ship.

Choose a saved segment, drop in a pre-approved template, preview on desktop + phone, schedule, done. The campaign builder was designed for operators who have 15 minutes, not three.

  • Segment by visit history, LTV, or waiver status
  • Inline preview on desktop, mobile, and dark mode
  • A/B subject line and body copy with auto-winner selection
Lapsed guest winback · Draft
Send tomorrow · 10:00 AM
SegmentLapsed 60+ days · 1,482 guests
TemplateWinback-06 (branded)
Incentive$10 off (code: COMEBACK)
ChannelsEmail + SMS
A/B testSubject lines · 2 variants
AI suggestions
Most responsive slot for this segment: Thursday evenings. Add a 7 PM Thursday highlight to boost CTR 6–9%.
Preview
We kept your Thursday 7 PM slot warm.
From Apex Sim Lounge · to Ava Jansen
Hey Ava — it’s been a minute. We saved your favorite spot and knocked $10 off your next booking. Code COMEBACK.
Reserve my slot
Predicted CTR
9.2%
Est. revenue
$4.8k
Opt-outs
<0.4%
Coupons that don't get abused

Discount intelligently. Track precisely.

Per-code usage caps, per-customer caps, min-spend thresholds, stackability rules, expiration — and automatic fraud detection when a code starts showing up outside your audience.

  • Per-code and per-customer usage caps
  • Geofenced codes for local-only promos
  • Automatic blocking when suspected of abuse
Coupon
Active
COMEBACK
$10 off
Min spend
$40
Per customer
1 use
Total cap
500
Stackable
No
Channel
Email only
Expires
Apr 30
Performance
Used
182
Revenue
$6.4k
Avg order
$58
Abuse
0
Abuse detector armed. Auto-disables if used outside target segment.
What ships

Marketing tools that match the rest of the platform.

Each tool wired to the calendar, the CRM, and the ledger. No double-entry, no second source of truth.

Email + SMS

Transactional and marketing, one composer. Deliverability tuned per region.

Audience builder

Slice by history, LTV, frequency, waiver status, favorite slot, and more.

Gift card campaigns

Branded gift cards, corporate portals, holiday bundles — all promoted in the same tool.

Loyalty automations

Lapsed-guest winback, first-visit thank-yous, birthday offers. All running themselves.

Attribution reporting

UTMs auto-applied, landing-page → booking tied to host, slot, and revenue.

Compliance built in

CAN-SPAM, GDPR, CCPA, TCPA — all the boring boxes checked, none to configure.

A single winback campaign paid for GridMagik for the year. I built it during my Tuesday morning coffee.
CM
Caro Mendez
Marketing Director, Harborlight Lanes
FAQ

Operator questions, answered.

See all FAQs
  • Can I send SMS to my audience?

    Yes — GridMagik ships with SMS bundled in, with deliverability tuned per country. TCPA consent is captured and enforced automatically.

  • How do coupon codes handle abuse?

    Per-code and per-customer caps are native. Codes that leak outside your audience auto-flag and can auto-disable based on your rules.

  • Can I attribute revenue back to a specific campaign?

    Yes. UTMs are auto-applied, landing pages are tracked, and every booking surfaces its originating campaign, host, and slot.

  • Does this replace my email tool?

    For most operators, yes. If you prefer to keep Mailchimp or Klaviyo, GridMagik syncs segments and events to them natively.

See marketing & promotionin your venue’s context.

30-minute walkthrough. Your pricing, your calendar, your receipts — running live in a sandbox on your data. No slides.